Who this track is for
- Photographers — portrait, event and product
- Videographers and content creators
- Graphic designers and illustrators
- Event decorators and planners
- Screen printers and custom apparel brands
The problem nobody talks about honestly
✕You are doing work you are proud of and charging prices you are embarrassed by — because you never learned how to price with confidence
✕You get compliments but not bookings. Your portfolio is strong but clients still ask for a discount before they say yes
✕You spend hours on clients who pay late, demand extras, and leave you dreading the next job instead of excited about it
✕You lower your prices every time you see someone else charging less online — and the race to the bottom never ends
This is not a talent problem. It is a business problem. And it has a straightforward solution — which is exactly what this track teaches.
What you will learn
MODULE 01WEEKS 1 & 2 — Brand, Pricing & Positioning+
- The exact reason talented creatives stay broke — and the one positioning shift that changes everything
- How to choose a profitable niche (bridal, product, corporate, content creation) so you stop competing on price and start winning on fit
- How to define your visual style and brand voice so the right clients recognise you instantly and the wrong ones self-select out
- A simple logo, colour palette and portfolio layout that signals premium — without hiring a designer
- How to write a bio and service description that sells your value before a client has even seen your work
- Day rates, package rates and project rates — which model earns you more, and when to switch
- The exact formula for pricing bridal packages, corporate retainers and content shoots so you never undercharge again
- How to raise your prices on existing clients without losing a single one
MODULE 02WEEKS 3, 4 & 5 — Marketing, Clients & Money+
- How to turn Instagram and TikTok from a gallery into a booking machine — the exact content approach that converts followers into paying clients
- How to run Instagram and Facebook ads on a small budget that puts you in front of event organisers, businesses and brides who are ready to pay
- Google Ads basics — how to appear at the top when someone in your city searches for a photographer, designer, or decorator right now
- Setting up Google My Business so you show up on Google Maps before a single ad is spent
- Local SEO — how to rank for searches like "photographer in Lagos" or "graphic designer in Abuja" for free
- A done-for-you contract template that stops non-payers, limits scope creep, and protects every job from day one
- Deposit policies and follow-up systems that filter out time-wasters before they waste your time
- How to save from every job and plan your income so January is never a panic month again
What you walk away with after 5 weeks
- A clear niche, a strong brand identity, and a portfolio positioned at prices that reflect your actual skill
- A complete package and price list — ready to send to any client today
- A contract template and deposit policy that protects you on every job going forward
- A 30-day Instagram content plan built to attract your ideal, paying clients
- A live Google My Business profile and your first ad running
- A simple financial tracking system and a savings habit that works from your very next payment
Questions about this track
Is this just for photographers?+
Not at all. The track is built for every kind of creative service provider — photographers, videographers, graphic designers, event decorators, screen printers and content creators. The business problems are the same across all of them: underpricing, inconsistent clients, no financial system. We fix all of it, whatever your craft.
I have no clients yet. Can I still join?+
Yes — and this might actually be the best time to join. Week 2 is dedicated entirely to landing your first paying clients, even with a thin portfolio. You will leave with a clear offer, a way to present it, and a system for getting your first real bookings.
How technical is this? I am not a business person.+
There is nothing technical here. No accounting software, no spreadsheets you need a degree to understand. If you can send a WhatsApp voice note and manage your own DMs, you have every skill this track requires. Everything is practical and immediately usable.
